Ardente mente: Breaking Dawn Part 1

Sunday, November 20, 2011

Breaking Dawn Part 1

The film did more than half of its business on opening day Friday

“The Twilight Saga” has staked out another huge opening with a $139.5 million first weekend domestically and a worldwide launch of $283.5 million.

The domestic total gives “The Twilight Saga: Breaking Dawn — Part 1” the second-best debut weekend for the franchise, after the $142.8 million launch for 2009’s “The Twilight Saga: New Moon.” “Breaking Dawn” did more than half of its business, $72 million, on opening day Friday, while the movie’s debut weekend was the fifth-best on record.

Opening in 54 overseas markets, “Breaking Dawn” pulled in $144 million internationally, according to studio estimates Sunday.

But the Warner Bros. dancing penguin sequel “Happy Feet 2” stumbled in its debut, pulling in just $22 million over opening weekend. That’s barely half what the first film in the animated franchise earned in its 2006 opening.

The comparison is even worse considering the original did not have the sequel’s price advantage for 3-D screenings, which cost a few dollars more than 2-D shows.

The previous weekend’s No. 1 movie, Relativity Media’s action tale “Immortals,” fell to third-place with $12.3 million, raising its domestic haul to $53 million.

George Clooney had a great start with Fox Searchlight’s comic drama “The Descendants,” which broke into the top-10 despite playing in just a handful of theaters.

“The Descendants” finished at No. 10 with $1.2 million in 29 theaters, averaging a whopping $42,150 a cinema. That compares to an average of $34,351 in 4,061 theaters for “Breaking Dawn.”

Directed by Alexander Payne (“Sideways”), the film stars Clooney as a distressed dad tending to his daughters after his wife falls into a coma from a head injury. The film expands to about 400 theaters Wednesday.

In an industry whose main audience is young males, “Twilight” is a rare blockbuster franchise driven by female viewers. Distributor Summit Entertainment reported that women and girls made up 80 percent of the audience for “Breaking Dawn.”

The popularity of “Twilight” has left many men scratching their heads, even those involved in releasing the movies.